What has enabled tech companies in Silicon Valley like Apple or Google to be agile and innovative and to lead the world developing new technologies? Design Thinking – an evidence-based approach to problem-finding and problem-solving that was born in the Stanford University design school and has been widely used in the tech sector to find faster, more creative, and more effective solutions to big challenges. And it’s an approach that can be applied to public health campaigns and organizations, too. In this intro to the fifth “fundamental” framework we love here at Health Comm Central, we take a look at five mindsets or guiding principles of Design Thinking: curiosity, awareness, reframing, bias to action, and radical collaboration.
Resources:
The book referenced in this episode, Designing Your Life. Great basic intro to design thinking principles, but unrelated to public health.
Five Ted Talks on Design Thinking
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