If you’re serious about health equity, you have to get serious about plain language. Today’s episode was inspired by a great new plain language resource just released by the Public Health Communication Collaborative. It covers many of the basics you need to know – and is a great model itself for plain language principles. But in this episode, we talk about how to avoid some of the biggest mistakes and missed opportunities for plain language by using three key principles that are not usually covered in other resources. Health Comm Central’s 3 Cs of Plain Language are 1) curate, 2) capture, and 3) combine/conceal. (Okay, there’s a bonus C in that last one!) You’ll also want to check out all of the resources below.
Resources:
- Plain Language for Public Health (publichealthcollaborative.org)
- Federal Plain Language Resources: https://www.plainlanguage.gov/training/tips-for-trainers/
- NIH Plain Language Training (and free certification)
- Other plain-language resources – King County
- CDC resources (not exactly an example of HCC’s “curation” principle, but…)
- https://www.cdc.gov/nceh/clearwriting/clear_writing_training_modules/index.html
- https://www.cdc.gov/healthliteracy/developmaterials/plainlanguage.html
- https://www.cdc.gov/healthliteracy/developmaterials/testing-messages-materials.html
- https://www.cdc.gov/healthliteracy/gettraining.html
- https://www.cdc.gov/ccindex/index.html
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