by Karen Hilyard | Sep 7, 2022 | podcast
Do you need to develop a brand? The answer might be yes, IF you want audiences to build a long-term relationship with your organization, intervention, or campaign. But creating a brand is a lot like a romance: to inspire passion and have a healthy “relationship,” it...
by Karen Hilyard | Aug 31, 2022 | podcast
If you’ve worked in public health for a while, you’ve heard of social marketing. But if you’re like many health communicators, you may not know exactly what it is or how it’s different than an ordinary public health campaign. You may even secretly wonder if it has...
by Karen Hilyard | Aug 24, 2022 | podcast
Understanding social determinants of health (SDOH) is fundamental to the work we do in public health to ensure that people can live their healthiest lives. But it can sometimes be hard to explain social determinants fully and succinctly to people outside our field....
by Karen Hilyard | Aug 17, 2022 | podcast
Preparing a crisis plan is critical, but have you laid the foundation by conducting a crisis audit? Using the baby formula crisis as background, we share a 6 step process for determining your worst case crisis scenario and your most likely scenario. Get your...
by Karen Hilyard | Aug 10, 2022 | podcast
The key to social movements that change norms is not overpowering our opponents but shifting support away from them. Today we’ll talk about an audience segmentation framework called the Spectrum of Allies that can help you choose the right strategies and tactics to...
by Karen Hilyard | Aug 10, 2022 | podcast
Evidence-based theories and frameworks are the scaffolding every public health intervention and campaign should rest on. Behavioral theory, communication theory, process models, conceptual frameworks… We love theory at Health Comm Central not just because we’re...
