by Karen Hilyard | Nov 30, 2022 | podcast
Part One of Health Comm Central’s first series! Over the next few weeks we will be looking at research and recommendations related to Social Determinants of Health, one of the foundational frameworks we consider when developing health communication strategy and...
by Karen Hilyard | Nov 23, 2022 | podcast
In Part Two of our two-part series about building trust and reducing polarization with the Change Conversation Cycle communication framework, we talk with its creator, Karin Tamerius, M.D. about how it could scale up, its potential for evaluation, and her thoughts on...
by Karen Hilyard | Nov 16, 2022 | podcast
For years now many families have avoided talking politics at the Thanksgiving table. But thanks to the politicization of science in the COVID era, now even our public health work may seem off limits for discussion with Angry Uncles or Conspiracy-Theory Cousins. But...
by Karen Hilyard | Nov 9, 2022 | podcast
A campaign or intervention is only as successful as the weakest link in the chain of steps involved. A critical final step after you’ve created your logic model or strategic plan is to take a hard look at every link in the chain to spot potential failure points. We...
by Karen Hilyard | Nov 2, 2022 | podcast
Can you tell a data story without using numbers? Sometimes, yes – you can! Too often in public health we try to cram too many precise numbers into a message, making it more difficult to process and reducing its impact. In this episode, we talk about the importance of...
by Karen Hilyard | Oct 26, 2022 | podcast
Two names, so many uses! Every health communicator needs to be familiar with this go-to framework for segmenting audiences by their readiness for behavior change: the Transtheoretical (AKA “Stages of Change”) Model. Designed to be combined with other theories and...
