by Karen Hilyard | May 17, 2023 | podcast
Research has shown that behavioral intention is a fairly good predictor of behavior… but what about when it’s not? For many people with executive function impairments — which includes not only many individuals who are neurodivergent, but also people with mood...
by Karen Hilyard | May 3, 2023 | podcast
The Theory of Reasoned Action/Theory of Planned Behavior (TRA/TPB) is one of the classics of behavioral theory… but what does it offer that some of the other “classics” we’ve explored — like Social Cognitive Theory and the Health Belief Model — do not? In this...
by Karen Hilyard | Apr 26, 2023 | podcast
Theories and frameworks are an essential part of planning and evaluating campaigns and interventions. (If you’re not sure why, stop right now and go back to Episode 2, where we lay out the many reasons that “nothing is more practical than a good theory.”) But there...
by Karen Hilyard | Apr 19, 2023 | podcast
One of the first frameworks to put the individual in the context of all the factors that influence behavior — including policies, systems, and environments — was the Social Ecological Model, sometimes also referred to as the Socioecological Model. Its nested design is...
by Karen Hilyard | Apr 12, 2023 | podcast
Almost everywhere you turn in health communication—really, in any kind of communication — you’ll find Social Cognitive Theory (SCT) at the root of some pretty fundamental truths about how human behavior is influenced by others and by the world around us. While you may...
by Karen Hilyard | Apr 5, 2023 | podcast
Getting a new idea, policy, or behavior to take hold and be widely adopted is a complex and often slow process. Even great ideas often fail to catch on. But a better understanding of the process people follow in considering and adopting new ideas can give you an edge,...
