by Karen Hilyard | Jan 3, 2024 | podcast
This is the second in our short series unlocking the secrets of media relations and earning media coverage. Today’s episode is all about the timeless power of the press release. Is it old school? Absolutely. Is it still effective? Without a doubt. . If you are not...
by Karen Hilyard | Dec 20, 2023 | podcast
The value of the PESO for your health communication work may be far greater than you think… if you’re talking about the PESO Model created by public relations professional by Gini Dietrich. In this episode, we unpack the four types of media in the acronym PESO—paid, ...
by Karen Hilyard | Dec 6, 2023 | podcast
What can we learn from an old guy in a toga about communication? Centuries worth of what makes an effective message, it turns out — if that old guy is Aristotle. This episode unpacks the three appeals that the Greek philosopher Aristotle identified in 330 BCE as the...
by Karen Hilyard | Nov 22, 2023 | podcast
Key informant interviews (often called KIIs and also known as in-depth interviews or IDIs) can provide insights about your audiences, your messages, and your campaigns. KIIs can be one of the easiest and lowest-cost types of data-gathering available. Although working...
by Karen Hilyard | Nov 8, 2023 | podcast
If the behavior you are trying to promote involves any social influences (and most do—to some extent!) you may wonder whether a “social norms” campaign or intervention is the right approach. In this episode, we talk about the difference between social norms as...
by Karen Hilyard | May 31, 2023 | podcast
By now, almost everyone has heard of ChatGPT and other artificial intelligence apps. But if you’re a health communicator and you are not actively using them, you’re missing out. In this episode, we talk about five ways to use ChatGPT right now, along with some...
