Behavioral economics starts with the premise that humans often make terrible decisions: because we – all of us – are emotional, lazy, don’t like change, and often have faulty logic. But instead of trying to change people, behavioral economics works WITH human nature instead of against it.
In our ongoing series of introductions to the foundational frameworks we love here at Health Comm Central, we talk about how to make the case for using behavioral economics and how to explain it to others.
Resources:
Further reading on behavioral economics:
Rice T. The behavioral economics of health and health care. Annu Rev Public Health. 2013;34:431-47. doi: 10.1146/annurev-publhealth-031912-114353. Epub 2013 Jan 7. PMID: 23297657.
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