From the 4Ps of marketing to audience segmentation, positioning, strategic planning, and creative brief design. In just two days participants develop an entire public health marketing campaign. One of our most popular courses at CDC and everywhere it’s been offered!

This course will introduce the five key mindsets of design thinking and apply them to public health communication.

Using relevant case studies and research-based techniques, you’ll learn how to leverage positive norms and minimize the impact of negative ones, as well as the steps for changing norms over time.

You’ll learn how to select and apply theories, frameworks, and constructs that achieve the persuasive impact you need.

Effective health communication begins with knowing your audience. This course will help you identify audience segments for a particular health issue, understand their attitudes, needs, values, and barriers.

You’ll leave with tools and job aids that help you align messages, delivery channels, products, and services with audience personas, to motivate and support behavior change.

Includes hands-on practice with data collection techniques; instrument development, analysis, and interpretation of results, plus how to disseminate and your findings and apply them to health communication initiatives.

You’ll learn five key mindsets of design thinking (curiosity, awareness, bias to action, reframing, and radical collaboration) and how to use them to design the life (and career) you want.

This hands-on training will change the way you communicate with tools and techniques to translate your words into conversational and accessible plain language.

Using frameworks like the Radical Conversation Cycle and the Spectrum of Allies, this course teaches practical and effective ways to neutralize hostility and persuade hesitant audiences to “follow the science.”