by Karen Hilyard | Oct 19, 2022 | podcast
Our audiences may be over it, but COVID isn’t over for public health communicators. Of course, wastewater virus levels are increasing, new variants are on the horizon, hundreds of people are still dying each day, and Long COVID is disabling millions. But pandemic...
by Karen Hilyard | Oct 12, 2022 | podcast
You’ve heard of starter homes? Well, this is your starter theory: the Health Belief Model. We take a look at what has made this grandaddy of all health behavior frameworks so popular and what you need to know about some of its key components. We’ll also talk about...
by Karen Hilyard | Oct 5, 2022 | podcast
What has enabled tech companies in Silicon Valley like Apple or Google to be agile and innovative and to lead the world developing new technologies? Design Thinking – an evidence-based approach to problem-finding and problem-solving that was born in the Stanford...
by Karen Hilyard | Sep 28, 2022 | podcast
Even when people perceive a health risk as a real threat to their well-being or safety, their decision to follow public health guidance may come down to one factor: self-efficacy – the knowledge, skill, access, and confidence they must have to feel capable of “getting...
by Karen Hilyard | Sep 21, 2022 | podcast
In public health, we are up against any number of “wicked problems” – challenges so complicated and entrenched and sometimes, so polarizing – that they seem almost impossible to solve. Exactly the kinds of problems that systems thinking was designed to address. In...
by Karen Hilyard | Sep 14, 2022 | podcast
Behavioral economics starts with the premise that humans often make terrible decisions: because we – all of us – are emotional, lazy, don’t like change, and often have faulty logic. But instead of trying to change people, behavioral economics works WITH human...
