by Karen Hilyard | Sep 21, 2022 | podcast
In public health, we are up against any number of “wicked problems” – challenges so complicated and entrenched and sometimes, so polarizing – that they seem almost impossible to solve. Exactly the kinds of problems that systems thinking was designed to address. In...
by Karen Hilyard | Sep 14, 2022 | podcast
Behavioral economics starts with the premise that humans often make terrible decisions: because we – all of us – are emotional, lazy, don’t like change, and often have faulty logic. But instead of trying to change people, behavioral economics works WITH human...
by Karen Hilyard | Sep 7, 2022 | podcast
Do you need to develop a brand? The answer might be yes, IF you want audiences to build a long-term relationship with your organization, intervention, or campaign. But creating a brand is a lot like a romance: to inspire passion and have a healthy “relationship,” it...
by Karen Hilyard | Aug 31, 2022 | podcast
If you’ve worked in public health for a while, you’ve heard of social marketing. But if you’re like many health communicators, you may not know exactly what it is or how it’s different than an ordinary public health campaign. You may even secretly wonder if it has...
by Karen Hilyard | Aug 24, 2022 | podcast
Understanding social determinants of health (SDOH) is fundamental to the work we do in public health to ensure that people can live their healthiest lives. But it can sometimes be hard to explain social determinants fully and succinctly to people outside our field....
