by Karen Hilyard | Oct 26, 2022 | podcast
Two names, so many uses! Every health communicator needs to be familiar with this go-to framework for segmenting audiences by their readiness for behavior change: the Transtheoretical (AKA “Stages of Change”) Model. Designed to be combined with other theories and...
by Karen Hilyard | Oct 19, 2022 | podcast
Our audiences may be over it, but COVID isn’t over for public health communicators. Of course, wastewater virus levels are increasing, new variants are on the horizon, hundreds of people are still dying each day, and Long COVID is disabling millions. But pandemic...
by Karen Hilyard | Oct 12, 2022 | podcast
You’ve heard of starter homes? Well, this is your starter theory: the Health Belief Model. We take a look at what has made this grandaddy of all health behavior frameworks so popular and what you need to know about some of its key components. We’ll also talk about...
by Karen Hilyard | Oct 5, 2022 | podcast
What has enabled tech companies in Silicon Valley like Apple or Google to be agile and innovative and to lead the world developing new technologies? Design Thinking – an evidence-based approach to problem-finding and problem-solving that was born in the Stanford...
by Karen Hilyard | Sep 28, 2022 | podcast
Even when people perceive a health risk as a real threat to their well-being or safety, their decision to follow public health guidance may come down to one factor: self-efficacy – the knowledge, skill, access, and confidence they must have to feel capable of “getting...
