by Karen Hilyard | Feb 8, 2023 | podcast
McGuire’s Input-Output Matrix, also called the Communication-Persuasion Matrix (1999), is a simple but powerful communication framework you can use to methodically analyze key elements in a message or campaign and track how effective they are at persuading your...
by Karen Hilyard | Feb 1, 2023 | podcast
If you work in public health, you are most likely well aware of the concepts of structural, systemic, and institutional racism and their impact on people’s ability to live long and healthy lives. How do you get more comfortable with explaining these concepts to other...
by Karen Hilyard | Jan 18, 2023 | podcast
Getting to the root cause of health disparities is essential because campaigns and interventions to change individual behavior will not be effective if the real problem requires a change in policies, systems, or the environment (or surrounding conditions) in which...
by Karen Hilyard | Dec 28, 2022 | podcast
This brief holiday message will point you toward a couple of past episodes that may be helpful to you over the next few weeks. We also look at what’s coming in 2023 for Health Comm Central! We’ll be on hiatus for the holidays for a couple of weeks here at Health Comm...
by Karen Hilyard | Dec 7, 2022 | podcast
Even though Policy, Systems, and Environmental Change is about the context and not the individual, the secret to achieving PSE Change may be using individual behavior change theory. That’s because changing laws, policies, and community conditions still requires...
