by Karen Hilyard | Apr 19, 2023 | podcast
One of the first frameworks to put the individual in the context of all the factors that influence behavior — including policies, systems, and environments — was the Social Ecological Model, sometimes also referred to as the Socioecological Model. Its nested design is...
by Karen Hilyard | Apr 12, 2023 | podcast
Almost everywhere you turn in health communication—really, in any kind of communication — you’ll find Social Cognitive Theory (SCT) at the root of some pretty fundamental truths about how human behavior is influenced by others and by the world around us. While you may...
by Karen Hilyard | Apr 5, 2023 | podcast
Getting a new idea, policy, or behavior to take hold and be widely adopted is a complex and often slow process. Even great ideas often fail to catch on. But a better understanding of the process people follow in considering and adopting new ideas can give you an edge,...
by Karen Hilyard | Mar 29, 2023 | podcast
In the last (really!) of this brief series on social marketing, we look at the strategic approach that is most commonly used in social marketing: Making a behavior seem easier, more fun, or more popular than whatever competing behavior people are currently engaged in....
by Karen Hilyard | Mar 22, 2023 | podcast
Audience research is absolutely essential to the social marketing process. Unless you truly know the audience’s values and needs, you cannot craft a strategy to exchange a new healthier behavior for a competing behavior. In this episode, we discuss some of the...
