by Karen Hilyard | Nov 8, 2023 | podcast
If the behavior you are trying to promote involves any social influences (and most do—to some extent!) you may wonder whether a “social norms” campaign or intervention is the right approach. In this episode, we talk about the difference between social norms as...
by Karen Hilyard | May 31, 2023 | podcast
By now, almost everyone has heard of ChatGPT and other artificial intelligence apps. But if you’re a health communicator and you are not actively using them, you’re missing out. In this episode, we talk about five ways to use ChatGPT right now, along with some...
by Karen Hilyard | May 17, 2023 | podcast
Research has shown that behavioral intention is a fairly good predictor of behavior… but what about when it’s not? For many people with executive function impairments — which includes not only many individuals who are neurodivergent, but also people with mood...
by Karen Hilyard | May 3, 2023 | podcast
The Theory of Reasoned Action/Theory of Planned Behavior (TRA/TPB) is one of the classics of behavioral theory… but what does it offer that some of the other “classics” we’ve explored — like Social Cognitive Theory and the Health Belief Model — do not? In this...
by Karen Hilyard | Apr 26, 2023 | podcast
Theories and frameworks are an essential part of planning and evaluating campaigns and interventions. (If you’re not sure why, stop right now and go back to Episode 2, where we lay out the many reasons that “nothing is more practical than a good theory.”) But there...
