The key to social movements that change norms is not overpowering our opponents but shifting support away from them. Today we’ll talk about an audience segmentation framework called the Spectrum of Allies that can help you choose the right strategies and tactics to move people closer to your position one incremental step at a time. We’ll talk about how we can adapt this political tool to the work we do in public health, especially around polarizing issues at the intersection of health and public policy.
Resources:
https://www.powershift.org/sites/default/files/resources/files/Spectrum_of_Allies.pdf
http://sjwiki.org/wiki/File:Allies_chart.jpg#filehistory
https://trainings.350.org/?resource=spectrum-of-allies
https://beautifultrouble.org/toolbox/tool/spectrum-of-allies/
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© 2022 Karen Hilyard, Ph.D.
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