Two names, so many uses! Every health communicator needs to be familiar with this go-to framework for segmenting audiences by their readiness for behavior change: the Transtheoretical (AKA “Stages of Change”) Model. Designed to be combined with other theories and frameworks, it’s the little black dress of health behavior theory: despite some limitations, it’s often perfect for almost any occasion.
Resources:
Image of the Transtheoretical (Stages of Change) Model
The original Prochaska & DiClemente article: Prochaska, James & Diclemente, Carlo. (1983). Stages and Processes of Self-Change of Smoking – Toward an Integrative Model of Change. Journal of consulting and clinical psychology. 51. 390-5. 10.1037//0022-006X.51.3.390.
10 processes connected with the Transtheoretical Model
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