Evidence-based theories and frameworks are the scaffolding every public health intervention and campaign should rest on. Behavioral theory, communication theory, process models, conceptual frameworks… We love theory at Health Comm Central not just because we’re nerdy like that, but because in the words of a very famous scholar who we’ll talk about in this week’s episode, “There is nothing more practical than a good theory.” Today we’ll talk about the 5 Rs – five reasons that theory can make your public health work easier and more effective. And did we mention impress your boss and give confidence to your funders and partners? If you are not already using theory on the reg, you’ll learn the reasons why you need to. And if you are already a theory fan, you’ll learn how to make the case to get others onboard.
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© 2022 Karen Hilyard, Ph.D.
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