How can you create an effective mix of the four types of media -- paid, earned, shared, and owned?
Step One: Understand each one's relative advantages and disadvantages. Step Two: Match it to your goals. If you want to build trust, emphasize the media type with the greatest perceived credibility. If you want to build awareness, focus on the media type with the greatest reach.
Our handy chart will help you compare and contrast the pros and cons of the four media types so you can find the right mix for your priorities and objectives!
Paid? Earned? Shared? Owned?
Start building your media strategy now.
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