Get comfortable with a classic "starter" theory: the Health Belief Model!
Try it out for yourself using our worksheet and see whether it's a match for the health behavior you're promoting.
You'll come away with a better understanding of key constructs like perceived risk and self-efficacy. See why this framework has been so widely used to develop campaigns and interventions.
Get your feet wet with the Health Belief Model and you'll soon be ready for more sophisticated frameworks and theories.
Try out the Health Belief Model using our free worksheet.
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